About the Desk

Built from the research seat.

bpleone is a one-person desk run by a former equity research analyst โ€” distilling the workflow used at the institutional level into something a retail trader can actually use every morning.

๐ŸŽ‰ OPEN BETA โ€” EVERYTHING FREE

Free access to every page, every feature.

We're growing the customer base during beta. No paywall, no trial, no credit card. The entire desk โ€” real-time data wiring (with your own free Finnhub key), AI Scout, paper trading, learn engine, full options structure builder โ€” is open to everyone. Subscribe below to get our weekly market notes and we'll tell you first when paid tiers launch (with grandfathered pricing for beta users).

Email goes via FormSubmit โ†’ brandonpleone@gmail.com. First submission triggers a one-time confirmation email to verify the endpoint.
๐Ÿ“ก Live Data Layer

Bring your own key

  • โœ“ Finnhub free tier (real-time stocks + crypto)
  • โœ“ Polygon, Alpaca, Tradier supported
  • โœ“ Every data-live binding updates instantly
  • โœ“ Insider transactions (Form 4) via Finnhub
  • โœ“ Real Finnhub news + earnings calendar
๐Ÿง  Self-Learning Brain

Gets smarter with every trade you log

  • โœ“ Setup weights re-balanced from realized expectancy
  • โœ“ Conditional weights ร— sector ร— DoW ร— regime
  • โœ“ Learn-adjusted scoring on every signal
  • โœ“ Plain-English "what the brain learned" dashboard
  • โœ“ Trade journal with R-multiples + tags
๐ŸŽฎ Practice + Discipline

Paper trade + tilt tracker

  • โœ“ Paper trade against your live data feed
  • โœ“ Mindset/tilt tracker with composite score
  • โœ“ 19 hedge-fund-grade default rules
  • โœ“ Multi-leg builder w/ Greeks aggregator
  • โœ“ Bracket order calculator (R-multiple math)

A research analyst's eye for a retail trader's wallet.

I spent years on the institutional side covering equities โ€” building models, dissecting earnings, reading the tape. The truth is most of what professionals do isn't magic. It's discipline, repetition, and a process for filtering noise. The problem is the retail world is buried in noise: paid Discords, fake gurus, screenshots of cherry-picked winners.

This site is my answer. Every day I publish a single trade of the day โ€” the one I'd take with my own money, with the thesis, levels, sizing, and the options contract spelled out. I publish the wins and the losses, tagged and timestamped. The Education Hub is what I wish I'd had when I started.

Built in Southern California. Powered by too much coffee, a few Bloomberg muscle memories, and the belief that retail traders deserve better tools than what's currently being sold to them.

Most trading sites lead with a glossy win rate. We don't — a small sample of cherry-picked trades proves nothing, and you can't verify it.

Instead, every performance number on this site is computed live from real outcomes and shown with its honest caveat. The model has trained on tens of thousands of real 5-day market moves; out of sample its directional accuracy is mostly market drift, not proven timing skill — and we say exactly that on every page that could imply otherwise.

The live record is being built in the open and graded on a fixed schedule — wins, losses, and the significance math. See it on the proof page.

Frequently Asked

Is this financial advice?
No. Everything published here is educational and informational. I'm not a registered investment adviser, and what I post is what I'm watching for myself โ€” not a recommendation for your account.
Do you actually take these trades?
When the setup matches my own portfolio rules and risk tolerance, yes. Sometimes I size smaller, sometimes I skip due to portfolio concentration. The published calls are graded openly on the proof page, win or lose โ€” separate from my personal P&L.
What data sources do you use?
Live prices come from Yahoo/Stooq (equities, ~15-min delayed) and Coinbase/Finnhub (crypto, real-time); insider data is real SEC Form 4 filings and headlines are real newswire. The ML brain runs 24/7 on a Cloudflare worker and trains on real outcomes. A few advanced tool pages still show clearly-labeled illustrative data where a paid feed isn't wired up yet โ€” those are marked as such.
Is this really free?
Yes โ€” every page, every feature, no credit card. We're in open beta and growing the user base. You bring your own (free) Finnhub key and (optional) Anthropic key; we don't charge you anything.
Will paid tiers come back?
Eventually, but beta subscribers will be grandfathered into the lowest tier permanently. Join the email list to lock that in.

Have a question?

For partnerships, press, or just feedback on the desk. I read every email.

Email ยท brandon@bpleone.com
Twitter ยท @bpleone
Based ยท Southern California

The fine print

bpleone.com is operated as an educational platform. The site owner is not a registered investment adviser (RIA), broker-dealer, or financial planner. Nothing on this site constitutes a solicitation to buy or sell any security.

Options trading involves substantial risk including the possible loss of principal and is not suitable for every investor. Any performance figures shown are from a paper / illustrative model, are not audited results, and actual results will vary based on execution, fees, and individual circumstances.

The site owner may hold positions in securities discussed and may transact in them at any time without notice.