About the Desk

Built from the research seat.

bpleone is a one-person desk run by a former equity research analyst — distilling the workflow used at the institutional level into something a retail trader can actually use every morning.

Plans
Start free. Upgrade when the daily desk pays for itself.
🎉 OPEN BETA — EVERYTHING FREE

Free access to every page, every feature.

We're growing the customer base during beta. No paywall, no trial, no credit card. The entire desk — real-time data wiring (with your own free Finnhub key), AI Scout, paper trading, learn engine, full options structure builder — is open to everyone. Subscribe below to get our weekly market notes and we'll tell you first when paid tiers launch (with grandfathered pricing for beta users).

Email goes via FormSubmit → brandonpleone@gmail.com. First submission triggers a one-time confirmation email to verify the endpoint.
📡 Live Data Layer

Bring your own key

  • ✓ Finnhub free tier (real-time stocks + crypto)
  • ✓ Polygon, Alpaca, Tradier supported
  • ✓ Every data-live binding updates instantly
  • ✓ Insider transactions (Form 4) via Finnhub
  • ✓ Real Finnhub news + earnings calendar
🧠 Self-Learning Brain

Gets smarter with every trade you log

  • ✓ Setup weights re-balanced from realized expectancy
  • ✓ Conditional weights × sector × DoW × regime
  • ✓ Learn-adjusted scoring on every signal
  • ✓ Plain-English "what the brain learned" dashboard
  • ✓ Trade journal with R-multiples + tags
🎮 Practice + Discipline

Paper trade + tilt tracker

  • ✓ Paper trade against your live data feed
  • ✓ Mindset/tilt tracker with composite score
  • ✓ 19 hedge-fund-grade default rules
  • ✓ Multi-leg builder w/ Greeks aggregator
  • ✓ Bracket order calculator (R-multiple math)
Who's running this

A research analyst's eye for a retail trader's wallet.

I spent years on the institutional side covering equities — building models, dissecting earnings, reading the tape. The truth is most of what professionals do isn't magic. It's discipline, repetition, and a process for filtering noise. The problem is the retail world is buried in noise: paid Discords, fake gurus, screenshots of cherry-picked winners.

This site is my answer. Every day I publish a single trade of the day — the one I'd take with my own money, with the thesis, levels, sizing, and the options contract spelled out. I publish the wins and the losses, tagged and timestamped. The Education Hub is what I wish I'd had when I started.

Built in Southern California. Powered by too much coffee, a few Bloomberg muscle memories, and the belief that retail traders deserve better tools than what's currently being sold to them.

By the numbers
412
Trades tracked since inception
68.4%
YTD win rate
+42.8%
YTD return (paper model)
1.87
Average R-multiple

Frequently Asked

Is this financial advice?
No. Everything published here is educational and informational. I'm not a registered investment adviser, and what I post is what I'm watching for myself — not a recommendation for your account.
Do you actually take these trades?
When the setup matches my own portfolio rules and risk tolerance, yes. Sometimes I size smaller, sometimes I skip due to portfolio concentration. The track record reflects the published model, not my personal P&L.
What data sources do you use?
A combination of broker data, an options flow data provider, and my own scanner code. The website displays representative figures — production deployment connects to live feeds.
Is this really free?
Yes — every page, every feature, no credit card. We're in open beta and growing the user base. You bring your own (free) Finnhub key and (optional) Anthropic key; we don't charge you anything.
Will paid tiers come back?
Eventually, but beta subscribers will be grandfathered into the lowest tier permanently. Join the email list to lock that in.
Contact

Have a question?

For partnerships, press, or just feedback on the desk. I read every email.

Email · brandon@bpleone.com
Twitter · @bpleone
Based · Southern California
Disclosures

The fine print

bpleone.com is operated as an educational platform. The site owner is not a registered investment adviser (RIA), broker-dealer, or financial planner. Nothing on this site constitutes a solicitation to buy or sell any security.

Options trading involves substantial risk including the possible loss of principal and is not suitable for every investor. The track record displayed reflects a paper trading model — actual results will vary based on execution, fees, and individual circumstances.

The site owner may hold positions in securities discussed and may transact in them at any time without notice.